“The transportation of messages serves to forward an extension of man´s senses and capabilities of action from one end of the world to another”

Norbert Wiener, The human use of human beings. Cybernetics and society, (1950)

“Societies have always been shaped more by the nature of the media by wich men communicate than by the content of the communicatión”

McLuhan y Q. Fiore,

The Medium is the massage, (1967)

‟Our conventional response to all media, namely that is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juice piece of a meat carried by the burglar to distract the watchdog of the mind‟

MacLuhan, Understanding media, (1964)

‟The ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs‟

MacLuhan, Understanding media, (1964)

‟Our new electric tecnology is not an extension of our bodies but of our central nervous systems‟

MacLuhan, Understanding media, (1964)

‟Nous ne devons plus croire aux arbres, aux racines ni aux radicelles, nous en avons trop souffert. Toute la culture arborescente est fondée sur eux , de la biologie à la linguistique. Au contraire, rien n'est beau, rien n'est amoureux, rien n'est politique, sauf les tiges souterraines et les racines aériennes, l'adventice et le rhizome‟

Gilles Deleuze y F. Guattari, Rhizome (1976)

‟La pensée n'est pas arborescente, et le cerveau n'est pas une matière enracinée ni ramifiée. Ce qu'on appelle à tort ‟dendrites‟ n'assurent pas une connexion des neurones dans un tissus continu. La discontinuité des cellules, le rôle des axones, le fonctionnement des synapses, l'existence de micro - fentes synaptiques, le saut de chaque message par-dessus ces fentes, font du cerveau une multiplicité qui baigne, dans son plan de consistance ou dans sa glie, tout un système probabiliste incertain, uncertain nervous system. Beaucoup de gens ont un arbre planté dans la tête,..‟

Gilles Deleuze y F. Guattari, Rhizome (1976)

‟I toyed with a variety of names that would suggest the kind of structure I imagined this new system would have. Mesh, or Information Mesh, was one idea I used in the original written proposal at CERN (a European physics lab), but it sounded a little too much like ‟mess.‟

Tim Berners-Lee, The Seattle Times (2005)

Sure, a lot of the material is junk: dorm pranks, nip slips, America's silliest home videos. But some of it is brilliant: House of Cosbys, Kevin Sites's hot zone at Yahoo! News, archives of cold war propaganda films. Some people look at the sheer amount of material and see a mess. But we see, amid the flood of content and competing delivery services, a new medium emerging, one with fewer gatekeepers, more producers, and - somewhere - something for everyone. And that's the point: The mess is the message.

Wired, 14.05, May, 2006

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The mesh is the message

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